How did they hear about us?

Context / Examples: Google search, Facebook ad, Roadside sign, Referral, Networking, Walk-by traffic

What caught their attention?

Context / Examples: Great reviews, Attractive display, Competitive pricing, Expertise, Special promotion

What information did they seek?

Context / Examples: Is it affordable? Is it trustworthy? How long will it take? What do other customers say?

How did they reach us?

Context / Examples: Phone, Email, Website form, In-person visit, Social media message

Why did they consider buying?

Context / Examples: Quote, Proposal, Product demonstration, Consultation, Staff interaction

How did they become a customer?

Context / Examples: Bought product, Signed contract, Booked appointment, Paid deposit

How did we welcome them?

Context / Examples: Welcome email, Orientation meeting, Order confirmation, First delivery

What was it like to use our product/service?

Context / Examples: Product quality, Customer service, Delivery speed, Project execution

Why would they come back?

Context / Examples: Rewards program, Excellent service, Reliability, Convenience

Why would they recommend us?

Context / Examples: Referral program, Exceptional experience, Strong relationship, Outstanding results