Get You To Click

Marketing Software

Marketing Cheat Sheet

Platform-specific requirements, limits, and priorities.

Reddit Ads

1. Headline2. Image3. Targeting

Required Elements

  • Image or Video
  • Headlines (3)
  • Body Text
  • Landing Page URL
  • Audience Targeting

Character Limits / Best Practice

Headline: < 60 chars | Body: 100-150 chars (300 max)

Example Ad Copy

Answer Questions. Build Your Business Plan.

A conversational business plan builder that guides you step by step. Pay what you can.

Facebook Ads

1. Image/Video2. Primary Text3. Targeting

Required Elements

  • Image or Video
  • Primary Text
  • Headline
  • CTA Button
  • URL

Character Limits / Best Practice

Primary: < 125 chars | Headline: < 40 chars | Desc: < 30 chars

Example Ad Copy

Build a Business Plan

Starting a business? Build your plan one question at a time.

Instagram

1. Visual2. Visual3. Visual

Required Elements

  • Image/Carousel/Reel
  • Caption
  • CTA

Character Limits / Best Practice

Caption: < 2,200 chars (First 125 are critical)

Example Ad Copy

Visual: Entrepreneur working

Starting a business? Answer simple questions and build your plan.

TikTok

1. Hook2. Hook3. Hook

Required Elements

  • Vertical Video
  • On-Screen Text
  • Caption
  • CTA

Character Limits / Best Practice

Hook: First 3 seconds | Text Overlay: < 10 words

Example Ad Copy

Hook: Need a business plan?

On-screen text guides the user immediately.

YouTube Ads

1. First 5 Seconds

Required Elements

  • Video
  • Spoken Script
  • CTA
  • Landing Page

Character Limits / Best Practice

Hook: First 5 seconds | Test length: 15-30 seconds

Example Ad Copy

Script Hook

Starting a business? Let me show you how to build a plan step-by-step.

LinkedIn Ads

1. Credibility2. Professionalism

Required Elements

  • Image
  • Intro Text
  • Headline
  • URL

Character Limits / Best Practice

Intro: < 150 chars | Headline: < 70 chars

Example Ad Copy

Turn Your Business Idea Into a Plan

Professional tone focusing on results and structure.

X (Twitter)

1. Strong One-Liner

Required Elements

  • Text Post
  • Image (Recommended)
  • Link

Character Limits / Best Practice

Total: 280 characters

Example Ad Copy

The Hook

Most people don't need a 50-page plan. They need the next question.

Pinterest

1. Image

Required Elements

  • Vertical Image
  • Title
  • Description
  • URL

Character Limits / Best Practice

Title: < 40 chars | Desc: < 200 chars

Example Ad Copy

Meal Planner / Habit Tracker

Vertical imagery showing the product in use.

Google Search Ads

1. Keywords

Required Elements

  • Keywords
  • Headlines (Multiple)
  • Descriptions
  • URL

Character Limits / Best Practice

Headlines: 30 chars | Descriptions: 90 chars

Example Ad Copy

Build a Business Plan | Pay What You Can

Answer simple questions to generate your plan.

YouTube Organic

1. Thumbnail2. Title

Required Elements

  • Thumbnail
  • Title
  • Description

Character Limits / Best Practice

Title: < 60 chars | Desc: First 2 lines matter most

Example Ad Copy

I Built a Business Plan by Answering Questions

Thumbnail shows the "before and after" of the process.